PULSE Advisory

Same talent. Different system.

What systemized operations return in cost, retention, outcomes, and margin.
Leigh Ann Wilson, RN · PULSE Advisory · San Diego, CA

Two behavioral health practices open the same year in San Diego. Same payer mix. Same caliber of clinicians. Same founder drive. Three years later, one is hiring for growth. The other is hiring to replace.

The difference is not the people. It is what the people are standing on.

People-driven

Knowledge lives with tenured staff. Compliance is assembled before a survey. Competency is assumed from a license and a good interview. New hires shadow whoever is available.

Systems-driven

Knowledge lives in the workflow. Compliance is built into every note. Competency is defined by role and validated on a schedule. New hires follow a defined path to sign-off.

A people-driven practice performs as well as its best day. A systems-driven practice performs the same on every day.

01 · Cost

Scenario · Private medical practice, front desk

Practice A · People-driven

Insurance verification lives with one tenured coordinator. She takes a week off, eligibility checks slip, and claims go out without authorization numbers. Denials return weeks later.

Practice B · Systems-driven

Eligibility and authorization are required steps in the scheduling workflow. The appointment does not finalize without them. Whoever is at the desk runs the same path.

In a 2025 national survey, forty one percent of providers reported that at least one in ten claims is denied.1 An industry analysis put the average administrative cost of appealing a denied claim at about one hundred eighteen dollars, and a later index traced roughly half of denials to front-end processes.2,3

The math · Illustrative practice

Claims submitted per month 800
Denied at a ten percent rate 80
Rework at $118 per claim $9,440 per month
Annual rework cost $113,280

Roughly half begins at the front desk, where workflow design prevents it

02 · Retention

Scenario · Outpatient behavioral health, clinical team

Practice A · People-driven

Each therapist documents differently. Notes get finished at night. Supervisors reteach expectations to every new hire. The strongest clinician absorbs the gaps and resigns in month fourteen.

Practice B · Systems-driven

Note templates carry every required element, linked to the treatment plan. Onboarding follows a defined path with competency sign-off. Supervision time goes to clinical skill, not paperwork.

Annual turnover in community behavioral health is commonly estimated at thirty percent or higher.4 In a qualitative study of the public behavioral health workforce, five themes shortened tenure: low wages, documentation burden, weak physical and administrative infrastructure, limited career development, and a chronically stressful work environment.5 Three of the five are operational design.

One year · Twenty-person team

30% turnover · 6 departures30%
10% turnover · 2 departures10%

Illustrative

At the national nursing benchmark of sixty thousand ninety dollars per departure, four additional departures cost about two hundred forty thousand dollars before overtime, recruiting time, and lost census.6 With California’s mean registered nurse wage at one hundred fifty thousand two hundred eighty dollars, that figure is conservative here.7

03 · Outcomes

Scenario · Concierge medicine, lab results

Practice A · People-driven

Results land in the physician inbox. The medical assistant flags the ones she recognizes as urgent. A borderline result waits over a holiday weekend.

Practice B · Systems-driven

Results follow a closed loop: received, reviewed by a defined role within a defined window, patient notified, follow-up scheduled, loop closed in the chart.

Physicians spend nearly half the observed workday on the record and desk work.8 Hospital research shows what happens when a tool is designed into that workflow with clinicians. In a multi-site sepsis early warning deployment, eighty nine percent of alerts were evaluated, compared with a typical range of six to forty five percent for clinical decision support. Timely response was associated with an eighteen point seven percent relative reduction in in-hospital mortality.9,10 The tool did not change. The system around it did.

Alerts evaluated by clinicians

Typical decision support6–45%
Designed into the workflow89%

Henry et al. and Adams et al., Nature Medicine 2022

04 · Margin

Scenario · Behavioral health, payer records request

Practice A · People-driven

A request arrives for thirty charts. Two staff spend two weeks assembling them. Several notes lack a signed treatment plan or session times. The payer recoups.

Practice B · Systems-driven

Required elements are built into every note. A monthly internal review samples charts against the same standard the payer uses. The request takes an afternoon.

The fiscal year 2025 Medicare fee-for-service improper payment rate was six point five five percent, or twenty eight point eight three billion dollars.11 For Medicaid, CMS reported that more than seventy seven percent of improper payments were tied to insufficient documentation, a category that generally does not indicate fraud.12 For California practices billing Medi-Cal, that is margin earned in the session and lost in the chart.

6.55%Medicare fee-for-service improper payment rate, FY2025
$28.83Bin Medicare fee-for-service improper payments
77%+of Medicaid improper payments tied to insufficient documentation

CMS Comprehensive Error Rate Testing and FY2025 improper payment fact sheet

Side by side

People-driven Systems-driven
Compliance Assembled before a survey Built into every note
Knowledge Held by tenured staff Held in the workflow
Competency Assumed at hire Validated by role, on a schedule
New hires Shadow whoever is available Follow a defined path
Best people Carry the gaps Practice at the top of their license
Growth Adds strain Adds capacity

Starting points

Five places to see the difference in your own practice.

  1. Run the Friday test. If your most tenured person left Friday, list what would stop working Monday. Each item is a system to build.
  2. Time a records request. Pull five charts as if a payer asked. Note how long it takes and what is missing.
  3. Write one role competency. Pick one role, define its required skills, and validate each on file.
  4. Close one loop. Map how lab results or referrals move from arrival to patient notification, with a named owner at each step.
  5. Price your denials. Multiply last quarter’s denials by a rework cost. Share the number with the front desk team as an opportunity.

Resources

Resource What it offers Website
CMS Comprehensive Error Rate Testing Improper payment findings and documentation guidance cms.gov/cert
DHCS Behavioral Health Information Notices Medi-Cal documentation requirements for behavioral health dhcs.ca.gov
SAMHSA Behavioral health workforce resources samhsa.gov
AHRQ Closed-loop test result management and patient safety tools ahrq.gov
NSI Nursing Solutions Annual retention and turnover benchmarks nsinursingsolutions.com

Sources

  1. Experian Health. State of Claims 2025. National survey of health care providers.
  2. Change Healthcare. Healthy Hospital Revenue Cycle Index. 2017. Average appeal cost of approximately $118 per denied claim.
  3. Change Healthcare. 2020 Revenue Cycle Denials Index.
  4. Brabson LA, Harris JL, Lindhiem O, Herschell AD. Workforce turnover in community behavioral health agencies in the USA: a systematic review with recommendations. Clinical Child and Family Psychology Review. 2020;23(3):297-315.
  5. Factors influencing turnover and attrition in the public behavioral health system workforce: qualitative study. 2023. PubMed 37386878.
  6. NSI Nursing Solutions, Inc. 2026 NSI National Health Care Retention & RN Staffing Report.
  7. U.S. Bureau of Labor Statistics. Occupational Employment and Wage Statistics, May 2025. Registered Nurses (29-1141).
  8. Sinsky C, Colligan L, Li L, et al. Allocation of physician time in ambulatory practice. Annals of Internal Medicine. 2016;165(11):753-760.
  9. Henry KE, Adams R, Parent C, et al. Factors driving provider adoption of the TREWS machine learning-based early warning system. Nature Medicine. 2022;28:1447-1454.
  10. Adams R, Henry KE, Sridharan A, et al. Prospective, multi-site study of patient outcomes after implementation of the TREWS system for sepsis. Nature Medicine. 2022;28:1455-1460.
  11. Centers for Medicare & Medicaid Services. Comprehensive Error Rate Testing, FY2025 Medicare fee-for-service improper payment rate. cms.gov/cert
  12. Centers for Medicare & Medicaid Services. Fiscal Year 2025 Improper Payments Fact Sheet. January 2026.
  13. Illustrative scenario figures (claims volume, team size) are built on the cited benchmarks.

For educational purposes only. This is not legal advice.

Talent is the asset.

The system is what protects it.