/* PULSE Advisory — parallel site design system
   Direction 1A "Operational Eloquence" + approved 1B elements
   Palette per official brand guide (Copy of PULSE Colors):
   black #111111 headlines · charcoal #3F3D3A body · cream #F1EEE9 ground
   white #FFFFFF primary · clay #D88563 CTAs/dots · rust #A85438 signature
   WPVibe 2026-07-18 */

:root{
  --black:#111111; --charcoal:#3F3D3A; --cream:#F1EEE9; --white:#FFFFFF;
  --clay:#D88563; --rust:#A85438; --line:rgba(17,17,17,.1); --line-inv:rgba(241,238,233,.16);
  --muted:#8B857B; --pad:clamp(24px,6vw,80px);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Archivo',sans-serif;color:var(--charcoal);background:var(--white);font-size:17px;line-height:1.65;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
h1,h2,h3{color:var(--black);font-weight:900;letter-spacing:-.02em;line-height:1.05}
.serif{font-family:'Playfair Display',serif;font-style:italic;font-weight:600}
.sig{font-family:'Playfair Display',serif;font-style:italic;font-weight:600;color:var(--rust)}

/* layout */
.wrap{max-width:1280px;margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}
section{padding:clamp(64px,9vw,120px) 0}
.eyebrow{font-size:13px;letter-spacing:.24em;font-weight:700;color:var(--clay);text-transform:uppercase;margin-bottom:20px}
.ghost{color:#D8D2C6}
.dot{color:var(--clay)}
.dots{display:flex;gap:10px}
.dots span{width:10px;height:10px;border-radius:50%;background:var(--clay)}
.lead{font-size:clamp(17px,1.4vw,19px);max-width:560px}

/* buttons */
.btn{display:inline-block;background:var(--clay);color:var(--black);font-size:16px;font-weight:700;padding:17px 40px;transition:background .2s}
.btn:hover{background:var(--rust);color:var(--white)}
.btn-dark{background:var(--black);color:var(--cream)}
.btn-dark:hover{background:var(--rust)}
.link{font-weight:700;color:var(--black);border-bottom:2px solid var(--clay);padding-bottom:3px}

/* header */
.site-head{position:sticky;top:0;z-index:50;background:var(--cream)}
.site-head::after{content:"";position:absolute;left:0;right:0;bottom:0;height:1px;background:linear-gradient(90deg,transparent 0%,rgba(17,17,17,.14) 18%,rgba(17,17,17,.14) 82%,transparent 100%);pointer-events:none}
.site-head .wrap{display:flex;align-items:center;justify-content:space-between;padding-top:18px;padding-bottom:18px}
.brand{line-height:1}
.brand img{height:46px;width:auto;display:block}
.brand b{font-size:26px;font-weight:900;letter-spacing:.04em;color:var(--black);display:block}
.brand i{font-family:'Playfair Display',serif;font-style:italic;font-weight:600;font-size:14px;color:var(--clay);display:block;text-align:right;margin-top:-3px}
.nav{display:flex;gap:32px;align-items:center}
.nav a{font-size:15px;font-weight:500;color:var(--charcoal)}
.nav a.on{font-weight:700;color:var(--black);border-bottom:2px solid var(--clay);padding-bottom:2px}
.nav .btn{padding:13px 30px;font-size:15px}
.burger{display:none}
.burger-btn{display:none;font-size:26px;cursor:pointer;color:var(--black)}

/* hero */
.hero{background:var(--cream);padding:clamp(72px,10vw,130px) 0}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(32px,5vw,72px);align-items:center}
.hero h1{font-size:clamp(44px,7vw,92px);line-height:.98}
.hero .dots{margin:30px 0 26px}
.hero-media{position:relative;justify-self:end;max-width:520px;width:100%}
.hero-media img{position:relative;width:100%;aspect-ratio:5/4;object-fit:cover}

/* filmstrip hero (client concept, 2026-07-21) */
.film-hero{background:var(--black);color:var(--cream);padding:72px 0 100px;overflow:hidden}
.film-hero .head{max-width:1280px;margin:0 auto;padding:0 var(--pad)}
.film-hero .kicker{font-size:12px;letter-spacing:.28em;font-weight:600;text-transform:uppercase;color:#8a8781}
.film-hero .kicker b{color:var(--clay)}
.film-hero h1{font-size:clamp(56px,9vw,140px);font-weight:900;letter-spacing:-.04em;line-height:.9;margin:26px 0 0;color:var(--cream)}
.film-hero h1 .fserif{font-family:'Lora','Playfair Display',serif;font-style:italic;font-weight:400;color:var(--clay)}
.rise{opacity:0;transform:translateY(30px);animation:rise .9s cubic-bezier(.2,.7,.2,1) forwards}
.d1{animation-delay:.05s}.d2{animation-delay:.2s}.d3{animation-delay:.4s}.d4{animation-delay:.6s}
@keyframes rise{to{opacity:1;transform:none}}
.stripmask{margin:64px 0 0;position:relative}
.stripmask::before,.stripmask::after{content:'';position:absolute;top:0;bottom:0;width:120px;z-index:2;pointer-events:none}
.stripmask::before{left:0;background:linear-gradient(90deg,var(--black),transparent)}
.stripmask::after{right:0;background:linear-gradient(-90deg,var(--black),transparent)}
.fstrip{display:flex;gap:18px;width:max-content;animation:slide 46s linear infinite}
.fstrip:hover{animation-play-state:paused}
@keyframes slide{to{transform:translateX(-50%)}}
.frame{position:relative;width:400px;height:270px;flex:none;overflow:hidden}
.frame img{width:100%;height:100%;object-fit:cover;filter:grayscale(1) brightness(.85);transition:filter .5s}
.frame:hover img{filter:grayscale(0) brightness(1)}
.frame.say{background:var(--clay);color:var(--black);display:flex;align-items:center;padding:34px;font-weight:800;font-size:23px;letter-spacing:-.01em;line-height:1.25}
.frame.say.alt{background:var(--cream)}
.frame.say em{font-family:'Lora','Playfair Display',serif;font-style:italic;font-weight:500}
.film-hero .cta-row{max-width:1280px;margin:64px auto 0;padding:0 var(--pad);display:flex;align-items:center;gap:34px;flex-wrap:wrap}
.film-hero .textlink{font-weight:600;font-size:15px;color:var(--cream);border-bottom:2px solid var(--clay);padding-bottom:5px}
@media(prefers-reduced-motion:reduce){.rise,.fstrip{animation:none!important;opacity:1;transform:none}}
@media(max-width:767px){.frame{width:300px;height:210px}.frame.say{font-size:18px;padding:24px}}

/* dark strip — separated from hero: lighter panel, clay rule, 2x2 grid */
.strip{background:#1C1B19;color:var(--cream);padding:34px 0;border-top:1px solid rgba(216,133,99,.4)}
.strip .wrap{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px 48px;max-width:1080px}
.strip span{display:flex;align-items:center;gap:12px;font-size:15px;font-weight:600;letter-spacing:.03em}
.strip i{width:8px;height:8px;border-radius:50%;background:var(--clay);flex:0 0 auto}

/* section headings */
.sec-head{margin-bottom:clamp(36px,5vw,64px)}
.sec-head h2{font-size:clamp(34px,4.6vw,58px)}
.sec-head .row,
.sec-head.row{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;flex-wrap:wrap}

/* ghost button — section header links (All Services, All Insights) */
.btn-ghost{display:inline-flex;align-items:center;gap:10px;border:1.5px solid var(--black);color:var(--black);font-size:15px;font-weight:700;letter-spacing:.02em;padding:14px 30px;transition:all .2s;white-space:nowrap}
.btn-ghost::after{content:"→";transition:transform .2s}
.btn-ghost:hover{background:var(--black);color:var(--cream)}
.btn-ghost:hover::after{transform:translateX(4px)}

/* cards */
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,4vw,48px)}
.card{background:var(--white);padding:40px 34px;display:flex;flex-direction:column;gap:16px;border-top:4px solid var(--clay)}
.card .num{font-size:44px;font-weight:900;color:var(--clay);line-height:1}
.card h3{font-size:22px}
.card p{font-size:15.5px}
.card .tag{margin-top:auto;font-size:13px;font-weight:700;letter-spacing:.08em;color:var(--muted)}
.card.dark{background:var(--black)}
.card.dark h3{color:var(--cream)}
.card.dark p{color:#CFC9BF}
.on-cream .card{box-shadow:0 1px 0 var(--line)}
.bg-cream{background:var(--cream)}
.bg-dark{background:var(--black);color:var(--cream)}
.bg-dark h2,.bg-dark h3{color:var(--cream)}

/* duality */
.duality figure{position:relative}
.duality img{width:100%;aspect-ratio:16/10;object-fit:cover;filter:saturate(.85)}
.duality figcaption{position:absolute;top:0;left:0;font-size:13px;font-weight:800;letter-spacing:.1em;padding:11px 18px}
.duality .cap-a{background:var(--black);color:var(--cream)}
.duality .cap-b{background:var(--clay);color:var(--black)}
.duality p{margin-top:22px;font-size:16px}

/* steps timeline (from 1B, per client) */
.timeline{position:relative}
.timeline::before{content:"";position:absolute;top:6px;left:1.5%;right:1.5%;height:1px;background:var(--line)}
.bg-dark .timeline::before{background:var(--line-inv)}
.timeline .cols{display:grid;grid-template-columns:repeat(5,1fr);gap:28px}
.timeline .cols>div>i{display:block;width:13px;height:13px;border-radius:50%;background:var(--clay);margin-bottom:24px}
.timeline .stepnum{font-size:12.5px;font-weight:800;letter-spacing:.16em;color:var(--muted);margin-bottom:8px}
.timeline h3{font-size:19px;margin-bottom:8px}
.timeline p{font-size:14.5px;line-height:1.6}
.bg-dark .timeline p{color:#CFC9BF}

/* levers list */
.levers{display:flex;flex-direction:column}
.lever{display:flex;gap:32px;align-items:baseline;padding:26px 8px;border-top:1px solid var(--line)}
.lever:last-child{border-bottom:1px solid var(--line)}
.lever .n{font-size:15px;font-weight:800;color:var(--clay);width:34px;flex:0 0 auto}
.lever h3{font-size:21px;margin-bottom:6px}
.lever p{font-size:15.5px}

/* quote band (from 1B, per client) */
.quote-band{position:relative;padding:clamp(80px,11vw,140px) 0;overflow:hidden}
.quote-band>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:grayscale(.4) brightness(.5)}
.quote-band .wrap{position:relative;text-align:center;color:var(--cream)}
.quote-band .mark{font-size:56px;color:var(--clay);font-weight:900;line-height:1}
.quote-band p{font-size:clamp(22px,2.6vw,32px);line-height:1.45;font-weight:700;max-width:880px;margin:14px auto 26px}
.quote-band .who{font-size:15px;font-weight:800}
.quote-band .role{font-size:13.5px;color:var(--clay);font-weight:600;margin-top:4px}

/* founder band (from 1B, smaller photo per client) */
.founder{display:grid;grid-template-columns:minmax(240px,340px) 1fr;gap:clamp(32px,5vw,80px);align-items:center}
.founder img{width:100%;aspect-ratio:4/5;object-fit:cover}
.founder h2{font-size:clamp(30px,3.6vw,46px);margin-bottom:22px}
.founder p{color:#CFC9BF;max-width:560px;margin-bottom:16px}
.founder .who{font-size:16px;font-weight:800;color:var(--cream)}
.founder .role{font-size:13.5px;color:var(--clay);font-weight:600;margin-top:4px}

/* journal */
.journal-rows{display:flex;flex-direction:column;gap:14px}
.jrow{background:var(--white);display:flex;align-items:center;gap:clamp(20px,3vw,40px);padding:28px clamp(20px,3vw,40px)}
.jrow .n{font-size:34px;font-weight:900;color:var(--clay);flex:0 0 auto}
.jrow h3{font-size:19px}
.jrow small{display:block;font-size:14px;color:var(--muted);margin-top:5px;font-weight:400}
.jrow .arr{margin-left:auto;font-size:20px;color:var(--clay);flex:0 0 auto}
.jrow:hover h3{color:var(--rust)}

/* outcomes */
.outcomes li{list-style:none;display:flex;gap:16px;align-items:baseline;padding:14px 0;border-bottom:1px solid var(--line);font-size:18px;font-weight:600;color:var(--black)}
.outcomes li::before{content:"";width:9px;height:9px;border-radius:50%;background:var(--clay);flex:0 0 auto;transform:translateY(-1px)}

/* forms */
.form{display:grid;gap:18px;max-width:640px}
.form label{font-size:13px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--charcoal)}
.form input,.form textarea,.form select{width:100%;padding:15px 16px;border:1px solid var(--line);background:var(--white);font:inherit;color:var(--charcoal)}
.form input:focus,.form textarea:focus{outline:2px solid var(--clay)}
.form .two{display:grid;grid-template-columns:1fr 1fr;gap:18px}

/* CTA */
.cta-center{text-align:center}
.cta-center h2{font-size:clamp(38px,5.4vw,68px)}
.cta-center .dots{justify-content:center;margin:34px 0}
.cta-clay{background:var(--clay)}
.cta-clay .wrap{display:flex;justify-content:space-between;align-items:center;gap:36px;flex-wrap:wrap}
.cta-clay h2{font-size:clamp(30px,4vw,52px);color:var(--black);max-width:720px}

/* footer (per client: no nav, terms by copyright, dots lower-right) */
.site-foot{background:var(--black);color:var(--cream);padding:64px 0 36px}
.site-foot .top{display:grid;grid-template-columns:1.5fr 1fr;gap:48px;padding-bottom:44px;border-bottom:1px solid var(--line-inv)}
.site-foot .contact div{font-size:15px;margin-bottom:8px}
.site-foot .kicker{font-size:12.5px;letter-spacing:.2em;font-weight:700;color:var(--clay);margin-bottom:14px}
.site-foot .brand{display:flex;align-items:baseline;gap:9px}
.site-foot .brand i{text-align:left;margin-top:0;font-size:16px}
.site-foot .blurb{font-size:15px;color:#9B948A;max-width:340px;line-height:1.6;margin-top:18px}
.site-foot .bottom{display:flex;justify-content:space-between;align-items:center;padding-top:28px;gap:20px;flex-wrap:wrap}
.site-foot .bottom small{font-size:13px;color:#9B948A}
.site-foot .bottom a{color:#9B948A;text-decoration:underline}

/* responsive */
/* scroll reveal + interaction polish (2026-07-31) */
.rv{opacity:0;transform:translateY(26px);transition:opacity .7s ease,transform .7s cubic-bezier(.2,.7,.2,1)}
.rv.in{opacity:1;transform:none}
.card{transition:transform .35s ease,box-shadow .35s ease,opacity .7s ease}
.card:hover{transform:translateY(-6px);box-shadow:0 18px 44px rgba(17,17,17,.14)}
.duality figure{overflow:hidden}
.duality figure img,.mosaic a img{transition:transform .6s ease}
.duality figure:hover img{transform:scale(1.04)}
.jrow{transition:transform .3s ease,opacity .7s ease}
.jrow:hover{transform:translateX(6px)}
.mosaic{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.mosaic a{display:block;overflow:hidden}
.mosaic img{width:100%;height:280px;object-fit:cover;filter:saturate(.9)}
.mosaic a:hover img{transform:scale(1.06)}
@media(max-width:1023px){.mosaic{grid-template-columns:1fr 1fr}}

@media(max-width:1023px){
  .hero-grid,.grid-2,.founder{grid-template-columns:1fr}
  .grid-3{grid-template-columns:1fr 1fr}
  .timeline .cols{grid-template-columns:1fr 1fr;gap:34px}
  .timeline::before{display:none}
  .hero-media{justify-self:start}
}
@media(max-width:767px){
  .grid-3,.timeline .cols,.form .two{grid-template-columns:1fr}
  .nav{position:fixed;inset:0;background:var(--cream);flex-direction:column;justify-content:center;gap:26px;transform:translateX(100%);transition:transform .25s}
  .nav a{font-size:20px}
  .burger:checked ~ .nav{transform:none}
  .burger-btn{display:block;z-index:60}
  .site-foot .top{grid-template-columns:1fr}
  .jrow .n{font-size:24px}
  .strip .wrap{grid-template-columns:1fr}
}